Apply Digital was founded in 2016 with a mission to create smart, well-designed solutions that impact people’s lives for the better.

Starting out

Our founders, Chris Coghlan and Gautam Lohia met during the early days of the internet. After working together for many years on complex digital projects for big global brands, they decided to set out on their own and combine their complementary skills and shared values. They wanted to have a positive impact on the world while creating opportunities for top digital talent to work on innovative and exciting projects.

Gautam and Chris

Seeing a need

We paired our vision with what we saw in the marketplace: an explosive and ever-growing need for carefully planned, well-designed, and data-driven digital products and experiences. Most companies lack the expertise to build the digital solutions they want and need — we had the expertise and the experience. There was clearly a market for our services, so we launched Apply Digital.

hands holding phones
E2X, Apply Digital, Reign logos

Growing globally and expanding expertise

In July 2022, Reign, an award-winning Chile-based digital services company, became a part of Apply Digital. This integration helps us deepen our current capacity and expertise in MACH engineering and further strengthens our capability to service international brands.

And in October 2022, E2X, an award-winning London-based digital services company specializing in commerce, joined Apply Digital. As experts in composable commerce and MACH principles, this integration expands our service offerings and empowers us to deliver greater value to our clients.

Together, we form one of the world’s fastest-growing modern technology services companies with extensive expertise in global delivery across international markets.

CEO panel with our global partners
Quote block mobile

Transforming possibilities for people

That’s our purpose in a nutshell. From day one, we’ve been motivated to make a difference in people’s lives. To build digital solutions that make life easier, to give our employees opportunities to learn and grow, to treat our clients as partners, not customers. People are at the core of what we do. It’s that simple.

Our values SHAPE us

To help us live our purpose, we’ve codified our values into a framework that informs every decision we make, every project we tackle, every team member we hire. It’s the frame Apply Digital’s house is built on. We call it SHAPE: smart, humble, active, positive, excellent.

Learn more about our culture
group photo of Apply team

How we work

We know that being organized is key to maximizing creativity and innovation. That’s why we’ve invested a lot of time developing modern project development practices and project management systems that have helped us deliver complex projects with fantastic results — again and again. We start by listening, lean on collaboration, experimentation, and iteration, and use agile development to explore every logical avenue and arrive at a successful solution.

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Powered by our people

Our team members have led significant digital initiatives for some of the most respected brands in the world and includes diverse talent and fresh voices across a range of disciplines.

Aaron Aylward
Design Lead
Alex Kotliar
QA Lead
Ali Mahboob
QA Lead
Alison Hawkyard
Head of Business Development
Ana Blloshmi
Strategy Lead