Apply Digital to Create Arc’teryx's e-Commerce App
Apply Digital has been chosen by Arc’teryx, a global design and manufacturing company specializing in technical high-performance outerwear and equipment, to build its next-generation mobile application.
Vancouver-based Arc’teryx offers its products in more than 3,000 retail locations across 40 countries worldwide and operates 32 brand stores globally in key cities such as Vancouver, Toronto, New York, Seattle, Beijing, Hong Kong, Tokyo, and London. Apply Digital will lead the development and execution of the next version of the Arc’teryx’s iOS mobile application that will provide customers around the world with a modern mobile experience.
“Mobile has become a critically important channel for Arc’teryx, so it is crucial that our digital partner has the experience to create a smart and engaging mobile offering,” said, Leah Nielsen, Manager, Global Digital Experience, Arc’teryx. “Apply Digital not only brings extensive industry knowledge and digital expertise to the table, but they also act as a true strategic partner that we can collaborate with across multiple levels.”
The new version of the app will enable Arc’teryx to provide customers with a responsive and personalized experience. It will provide more than just e-commerce and product details, with content from Arc’teryx on diverse topics relevant to the Arc’teryx customer.
“For over 30 years, Arc’teryx has built a global business by designing the best performing and highest quality products available for outdoor enthusiasts,” said Scott Michaels, Chief Strategist and Partner at Apply Digital. “We’re thrilled to be working with such a respected brand, and look forward to developing a mobile experience that will resonate with users across languages and cultures and help Arc’tyrex serve their customers better.”
Arc’teryx’ newly-designed app is scheduled for release during the Fall of 2019.