Tractor Foods and Apply Digital Partner to Create Tractor Digital
Apply Digital has partnered with Tractor Everyday Healthy Foods to lead the company’s digital strategy and execution. Tractor Digital company is rapidly expanding across Canada, with six restaurants in Vancouver and Toronto, and four more stores opening by the end of 2019.
Apply Digital will develop and launch Tractor Digital, the simplest and most convenient catering platform available today. Using the latest digital technology, Tractor will make it exceptionally easy for customers to order ahead and pick up, or organize catering for 10-1000+ people. Through an intuitive design and use of AI, Tractor Digital will offer relevant and timely advice and incentives during the booking process, optimize menu options, and track customer satisfaction and quality control to ensure a consistently positive experience.
“We believe healthy food should be an easy decision, so we’re making it even more accessible through leading-edge technology that will allow us to provide exceptional convenience and quality to Tractor fans,” said Steve Clarke, co-founder of Tractor Everyday Health Foods. “Apply Digital brings the experience and expertise we need to bring our digital strategy to life, and we look forward to partnering with them on this important journey.”
Tractor first opened its doors in 2013 with a mission to offer fresh and high-quality healthy foods for city-dwellers who are too busy to make a nutritious dish. It has since grown to multiple locations across Vancouver and Toronto and continues to diversify its offerings and menu items to meet evolving tastes. Tractor is now turning to digital technology to create a stronger connection and brand experience with its rapidly growing customer base.
“Tractor has quickly built a brand that is resonating with Canadians, and we’re thrilled to be working with such an exciting company to help it grow and evolve through digital products,” said Gautam Lohia, co-founder of Apply Digital.