About the report

Forrester’s Customer Experience Strategy Consulting Services Landscape, Q2 2026 is a resource for CX leaders, transformation leaders, and business executives looking to understand the value they can expect from a CX strategy consulting services provider. It covers 28 Notable providers, mapping them by geographic focus, industry focus, type of partner, and size, so leaders can make more informed decisions when selecting a consulting partner.

Alongside that overview, the report identifies the trends and challenges shaping the market today. One stands out: the rise of agentic AI is fundamentally changing how businesses plan, design, and deliver customer experiences.

For a decade, we've helped the world's best brands build customer experiences worth having. For the last two years, we've been doing it with agentic intelligence — in production, at scale, with measurable outcomes. Forrester is mapping the landscape. We're already operating in it.

— Ali Alkhafaji, CEO, Apply Digital

Apply Digital is a global Agentic CX partner, client-obsessed and built for a new era of client services. We remain focused on helping our clients navigate the evolving CX landscape, from designing experiences that actually serve customers, to building the technology infrastructure that makes those experiences repeatable and scalable.

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Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. This report is part of a broader collection of Forrester resources, including interactive models, frameworks, tools, data, and access to analyst guidance. For more information, read about Forrester’s objectivity here.