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The Very Group


A future-focused eCommerce experience

stacked full

Project Focus

Strategy and research

Experience design

Tech advisory and engineering

Data intelligence

The Very Group is a digital retail company that sells home, fashion, and family products from over 2,000 brands, driving £2.3 billion in annual revenue.

project overview

Project overview


The Very Group needed to upgrade from a monolith to composable tech architecture to deliver personalized, customer-focused experiences.


A multi-year platform roadmap for faster customer experience changes, improved product pages, and training for The Very Group’s team to get up to speed on new processes.

Technology Partners:

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Key Results

A future-proof technical and digital transformation strategy that will enable better customer experiences.

2.2 m

website visits a day

81 %

of sales completed on mobile devices

When we finish this piece of work, the legacy Apply Digital will leave with us is more than technology because they will have helped evolve our ways of working, how we solve problems and how we deliver value to our customers at speed.

Paul Hornby Digital CX Director at The Very Group

Offering more personalized customer experiences


The Very Group brand has gone through many iterations of technology since starting as a catalog company over one hundred years ago and wanted to embrace a system with more flexibility for rapid innovation and experimentation.

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Developing a multi-year platform strategy and roadmap


The Very Group needed to shift their customer experience away from their existing system to a new platform. In collaboration with their team, we developed a multi-year platform transition plan centered around composable tech that will speed up website updates, offer a robust data system for product pages, and bring the team up to speed on new workflows and processes.

Defining a clear tech transformation program and roadmap


The Very Group’s new eCommerce platform is built on a MACH architecture, enabling them to make customer experience changes faster and more often than before. And with their technical roadmap, they’ll remain future-fit as they continue to scale and evolve.

2.2 m

website visits a day

81 %

of sales completed on mobile devices
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+ 39 %

in sales conversions
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