ARTIFICIAL INTELLIGENCE CASE STUDY

Scaling Personalization with AI

  • CLIENT INDUSTRY: RETAIL
  • SERVICE: AI DIAGNOSTIC

The Challenge

A leading eyewear brand had five pre-purchase journeys with 100+ unique messages across email, SMS, and push. Managing them manually became too complex, limiting growth and efficiency. They needed automation and personalization at scale.


The AI Solution

We created an AI agent to optimize journeys—picking the best message for each user, learning from behavior, and reusing content across channels.


The Win

The AI agent transformed how the brand manages customer journeys. By automating personalization, the client could deliver the right message to the right person at the right time, at scale, without manual effort.

  • Delivered personalization at scale

  • Improved engagement and purchases through ongoing optimization

  • Freed teams to focus on strategy, not manual testing

  • Created a connected experience across channels

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