Work

Brompton

Person in a yellow jacket and helmet holding a bicycle upright at night, with a blurred background and a metal fence behind.

Shifting gears to power Brompton’s digital journey

Project Focus

Tech advisory and engineering

Experience design

Strategy and research

Established in 1975, Brompton is a pioneering British brand that created the iconic foldable bike now synonymous with city life. The brand's design is as much a feature as its high-quality manufacture and outstanding engineering.

A foldable orange bicycle is shown half-folded on the left with a technical sketch, and fully assembled on the right beside a person.

Split-screen image of a Brompton bike website showing a bike ad on the left and a store locator search form on the right.

Project overview

Challenge

Brompton needed to reinvent its customer experience with a faster, more flexible digital platform to transform its digital presence and create an exceptional user experience. They needed a solution that prioritized speed, flexibility, and scalability.

Solution

Apply Digital transformed Brompton’s digital presence with a full suite of services to future-proof their business and position them for international growth.

Technology Partners:

Key Results

A customer-centric Commerce experience that saw massive improvements in speed, internal efficiency, and conversion rates.

5 x

faster customer journey

10 x

increase in concurrent user session capacity

Apply Digital delivered multiple international sites on time and on budget — US, UK, Singapore, and multiple European sites — and each went flawlessly. They have made our jobs easier, and implemented the right tech to hit our own yearly growth targets.

David Tidy Product Manager for Brompton

Transforming Brompton’s digital presence to create an exceptional user experience

Challenge

Brompton needed a faster, more flexible digital platform that would elevate their customer experience — a scalable solution that non-technical teams could easily manage and that would allow them to continue to grow globally.

Person holding a smartphone displaying the Brompton website, featuring a black folding bike with orange wheels on the screen.

A collection of UI elements from the Brompton website with the title "Help me choose a Brompton".

Person in yellow jacket and helmet rides a folding bike with a large bag. Overlay of online shopping pages for Brompton bike accessories.

Three glowing, interlocking gears with digital icons, representing a tech stack featuring Algolia, Vue Storefront, BigCommerce, Bloomreach, and Apply Digital logos on a dark green background.

A full suite of services to future-proof their business

Solution

Apply Digital transformed Brompton’s digital presence with a full suite of services, ensuring a seamless launch on time and within budget. From architectural design and UX optimization to development, QA testing, and performance enhancements, every detail was fine-tuned for scalability and efficiency.

Brompton’s modern, high-performance front-end was powered by Vue Storefront, Algolia, and Bloomreach, which seamlessly integrated with BigCommerce on the back-end. Brompton’s platform is now fully integrated and set up to provide a multi-location and multi-language experience. This successful implementation lays the groundwork for greater personalization down the line, positioning Brompton for long-term success.