You’re familiar with eCommerce, but do you recognize the importance of creating seamless customer experiences with modern tech? If you’re unsure and want to learn more, our report Break Free From Monolithic Platforms: Discover the Benefits of Commerce 3.0 is a great place to start, taking you on a journey through the three ages of commerce:
Commerce 1.0 (Monolithic): Large companies like Amazon and eBay popularized online shopping using monolithic platforms
Commerce 2.0 (Monolithic + Headless): Initially made eCommerce more accessible, enabling smaller companies to launch virtual stores
Commerce 3.0 (Composable + MACH): Becoming popular as organizations look for ways to streamline business processes and deliver personalized experiences
Unlike Commerce 1.0 and 2.0, which operate on monolithic infrastructure, Commerce 3.0 leverages composable tech to deliver autonomy and control over platform functionality.
In collaboration with MACH-aligned partners like commercetools, Apply Digital is helping businesses adopt this powerful tech stack — improving operational efficiency and delivering high-quality customer experiences.