Making the Case for Digital Change: A Guide for B2B Manufacturers and Distributors

You’ve decided that a digital change project is something that is worth doing. That’s the important first step.

Next, you’ll face two challenges: securing executive buy-in, and demonstrating clear business value.

In this in-depth report, we break down how to tackle both of these issues:

1. First, you’ll learn how to make a case to senior leadership by telling a compelling story that aligns with your organization’s strategic objectives.

2. Second, you’ll find out how to get creative when measuring the value of a change project by using the data points you have available.

Based on real-world case studies from prominent B2B manufacturers and distributors, Making the Case for Digital Change: A Guide for B2B Manufacturers and Distributors is essential reading for anyone considering a digital change initiative. This report was created in partnership with commercetools, Akeneo, Algolia, and Contentstack.