How Composable Sites Benefit the eCommerce Landscape

Thought Leadership

By Felipe Silberstein | October 25, 2021
Illustration of a woman holding a phone as she sits on a 3D cub with a puzzle piece icon on the front. There are other 3D cubes surrounding here with eCommerce and retail related icons on the fronts of them.

When our team first heard about composable commerce, we were curious to explore the benefits of the approach for eCommerce businesses. Since we already embraced a Jamstack development philosophy, and MACH principles of design, we wanted to know if composable commerce was complementary to our overall approach.

After investigating the concept, we discovered that it had a lot to offer in line with our build philosophy. Namely, the increased ability to customize that comes with building with modular architecture.

In this article, we’ll explore what it means to build sites with ‘composable’ architecture and its benefits.

Key elements in the digital transformation of eCommerce

Every business must weather market shifts and unexpected events. The Covid-19 pandemic accelerated eCommerce as an industry and demanded many leaders pivot quickly to improve their online presence. But there’s another factor driving the growth of eCommerce: the call for better digital experiences overall.

Many countries are improving ‘digitization,’ pushing to improve internet connectivity for everyone. This is especially true for developing countries, which are the fastest growing in this regard. Currently, 63% of the world’s population has access to the internet, and this number grows by about 3.7% year over year. This connectivity is driving brands to reconsider their digital strategies and connect with a growing number of customers in an increasingly digital competitive landscape.

As brands tackle this challenge, they need sound design methodologies and agile infrastructure to advance digital transformation. This is where composable commerce comes in, with its focus on modular architecture and a customer-centric approach.

Composable systems drive the future of eCommerce

In their 2021 report on composable commerce, headless eCommerce platform Elastic Path reported that 58% of over 250 decision-makers in the eCommerce industry were using a composable commerce solution. In addition, they observed that composable commerce appeared in many of these leaders’ business plans.

The sooner brands start thinking this way, and integrating a modular approach to digital asset design, the better prepared they will be for future market shifts.

Here are a few key advantages of adopting a modular architecture:

1. Flexible platforms

Composable commerce provides a framework to create highly flexible platforms that suit the needs of each unique business. With the rise of internet connectivity and eCommerce transactions, brands who embrace this approach to developing their infrastructure will have an advantage over those who don’t. Content created on headless platforms is more consistent and can scale faster than on traditional, monolithic architecture.

2. Powering digital transformation

By migrating to a headless platform, brands can accelerate their digital transformation. It allows for faster, lighter processing and a bigger capacity to integrate new elements without jeopardizing ease of use or security. As composable commerce uses cloud-native SaaS solutions, your digital solution can leverage APIs to communicate efficiently, increasing the autonomy and resilience within your technology ecosystem.

3. Faster content testing

Composable commerce allows you to quickly put new integrations into production. This ability is key to achieving faster data delivery, time to market, and overall better experiences for your end users across all devices and touchpoints.

At Apply Digital, we know there are big advantages to transitioning your eCommerce business to composable commerce. We’ve helped global brands gain more freedom and autonomy with their platforms to better prepare for the future. If you’d like to learn more about the benefits of composable commerce, reach out to us, and let’s have a conversation.