B2B Whitepaper
Connecting with B2B Customers
How Tech and B2C Tactics Can Drive Personalization and Loyalty
Access the whitepaperHow B2B organizations can improve customer engagement
Today, many B2B organizations struggle with legacy technology and outdated processes, preventing them from truly engaging with their customers — but there is a way forward.
This original whitepaper combines exclusive data from our report The Future of Customer Engagement: Achieving ROI with Loyalty, Personalization and AI with fresh insights from Apply Digital experts in platforms, enterprise solutions, and AI, to bring you a B2B-focused roadmap for improved customer engagement.
From the report:
81 %
of senior leaders say personalization is important for customer engagement47 %
say loyalty and rewards programs are highly effective for driving repeat business90 %
say their biggest challenge as a business is customers’ resistance to change