Chief Strategist - Products, Scott Michaels, guides the strategic direction for all digital projects at Apply—helping clients overcome even the most difficult challenges. Having created more than 150 products, he has developed a reputation for achieving impressive ROIs for businesses, propelling them to greater growth.
Scott has a love for products. Being at the forefront of technological innovation, he knows what it takes to make successful apps, sites, and connected things. He was part of the first iPhone launch, created 3 of the first 100 apps for the store, and altogether there is over 1B downloads of products he was the lead on.
Scott inspires others to do their best work. He was a mentor for the Disney Accelerator, as well as the Sprint Accelerator, powered by Techstars , and continues to be a mentor to Techstars today. Scott’s claim to fame is as a Double Dutch skipping expert in a music video for The New Pornographers. His favorite app is one of the 500 he has on his phone, he just couldn’t decide, but it's buried in there somewhere.