To keep up with the huge demand in online shopping, healthcare giant Bupa needed to strengthen their digital presence by providing localized user experiences for all their customers. They decided to unify three of their leading Chilean brands Integramédica, Cruz Blanca, and Bupa Clinics, and create a single design system.
Their goal was to personalize the commerce user experience while keeping the brand content consistent across their different businesses and locations. That’s when Apply Digital jumped in to help.