Dr. Barbara Sturm offers luxury skincare products with highly personalized ingredients designed to enhance any skin type and condition. The brand sells to a discerning clientele across the UK and the United States, with a strong presence in Germany from the founder’s German roots. The brand got their start offering personalized skin consultations at their in-person clinics. This included a personalized skin assessment and recommended products to treat specific issues, solidifying the brand’s bespoke approach from day one.
Since establishing an online presence, the brand wanted to optimize their customer experience. This included enhancing their digital sales and customer data management capabilities to scale the business and further expand online. To do this, the team needed a refreshed UX approach, and updated data analytics capabilities.