As a leader in online real estate and operator of Realtor.com, Moving.com, and others, Move is popular among homebuyers, renters, and real estate professionals. Move conducted research that showed 70 percent of homebuyers are married or unmarried couples who want an easy-to-use, collaborative home search and buying experience. Without a tool to enable this, the home search process is fraught with challenges related to shared planning and decision-making.
Move aimed to improve their services for this key Realtor.com audience and came to us for help developing and designing human-centric tools that would enable the collaborative buying features they need to be successful in their home search.