Princess Margaret Cancer Centre is a place where history is written. Since 1952, Princess Margaret Cancer Centre has been the home of groundbreaking research that redefines the way we understand and treat cancers.
Princess Margaret Cancer Centre relies heavily on donor funding, and this fundraising is managed by The Princess Margaret Cancer Foundation (The PMCF). The PMCF website acts as a critical hub for information to inspire donors and facilitate online donations. But with so many stories to tell, their website had gradually grown into a disorienting, hard-to-navigate sprawl of content. As a result, donors weren’t able to find the info they wanted, resulting in high bounce rates and a lower percentage of online giving.
The PMCF came to Apply Digital in search of a content strategy, CMS validation, and website redesign that would bring clarity to their messaging, reduce bounce rates, improve engagement, and increase donations. Cancer is an issue that touches everyone, and our team is no exception. We were thrilled to create a website built to tell the next chapter of this exceptional story.