The Lab’s team of interdisciplinary strategists looks at emerging technologies to amplify the advantages for Apply Digital’s clients.
Preparing today’s business for digital success in the future
What we do
Guided by a leading digital innovator
Whether it's AI, Web3, Midjourney, ChatGPT, or beyond, The Lab is continuously experimenting and exploring for clients looking to innovate.
The future of loyalty programs
The Lab is exploring the future of loyalty programs — powered by blockchains and NFTs for brands building consumer relationships.
Enhancing trust for peer-to-peer transactions
Augmenting user interactions with digital assets
Bridging physical and digital worlds together
A collaboration with AI
AI is disrupting numerous industries. The Lab is exploring what that means for brands and their IPs.
Navigating the impacts of AI, IPs, and content creation
Examining the effect on production lifecycles
Supporting brands looking to stay ahead of the digital world’s ever-evolving demands
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Learn more about The Lab's work
This page was written in collaboration with ChatGPT
Make The Lab your R&D team
We're here to help you explore whatever your digital future might hold.