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One team: Apply Digital | Zensar | Woolworths

We’re excited to show you our vision for Woolworths.

Apply Digital logo in white. Zensar logo in white. Woolworths logo in white.
Lo-fi checkout screen for a commerce site.

When we set out to learn about Woolworths, we were inspired by what we discovered. Now, we’re ready to transform those learnings into action.

The work we’ve already done together has prepared us to implement the solutions you’re looking for. Our deep experience building digital solutions for global brands, combined with our expertise in composable commerce and our focus on collaboration make us the partner of choice.

With our understanding of your iconic brand, our experience working together in the past, and our in-house team of composable technology experts, we’re confident we can be the right partner for Woolworths.

Our journey so far

2021

E2X (Apply Digital) supports Woolworths in an early exploration of composable commerce as a viable future direction while Oracle commences the sunsetting of ATG reducing support to essential security updates only.

Monolith, headless, and composable tech stacks shown at a high-level, with the composable tech stack highlighted and given the green checkmark.

E2X (Apply Digital) partners with Zensar and Woolworths to complete a technical assessment of composable commerce, including a series of POC exercises, operating model and architectural research and use case research to ensure that composable commerce fits with the Woolworths business and IT operational model.

A customer journey map that shows the frustrations of users trying to check out items on a commerce site.

Apply Digital partners with Woolworths to complete a composable commerce transition discovery, planning and business case consulting engagement, looking into key areas of requirements, business operations and architectural considerations, risk analysis, vendor shortlisting, transition sequencing, delivery modeling and TCO analysis.

During the discovery phase, Apply Digital worked closely with Zensar to validate the proposed approach and uncover high level requirements.

Search, cart, analytics, shopping, and tech stack icons hover around a checkout wireframe.

Here’s why we are your ideal partner.

Because of our:


Deep understanding of Woolworths' strategic journey and key objectives.


Clear strategic vision of how we can work with you to achieve success.


Proven track record and collaboration with Woolworths and Zensar teams that lowers risk and improves outcomes.


Experience in composable technology and MACH principles that are key to meeting your goals.


‘One Team’ global approach ensures Woolworths will benefit from a global perspective and insights.


Strategy, The Lab, and Platform leadership that delivers Woolworths value through learnings from 300+ composable projects.

Our work


The Kraft Heinz Logo

For Kraft Heinz, Apply Digital delivered a cutting-edge digital experience platform (DXP) that reveals valuable behavior insights, streamlines content and product management, and personalizes the KH brand experience, leading to a 28% increase in customer satisfaction.


The Very Group logo.

For The Very Group, Apply Digital delivered a multi-year platform roadmap for faster customer experience changes, improved product pages, and training for The Very Group’s team to get up to speed on new processes.

Five mobile screens show the different Kraft Heinz brands, including Cool Whip, Jell-o, KH, Velveeta, and Kraft Singles.
Kraft Heinz DXP

+ 78 %

conversion rate
Read More

cover

Meet your team


Apply Digital logo in white.



Our team of composable technology experts has the experience and skills needed to help you achieve your goals.

Mel Jensen

Head of Client Services

Brian Lloyd

Chief Platform Officer

Dom Selvon

Chief Technology Officer

Matt Gould

Chief Commerce Officer

João Lopes

Senior Software Engineer

Roberto Carrera

Strategy Architect

Sean Bowles

Head of Product Strategy

Thought leadership


6 Min Read May 15, 2024
The letters MACH on 3D cubes.

How MACH Can Support Your Digital Change Journey in 2024

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Event, Webinar
5:00 AM PDT Apr 24, 2024
Learn how to build and execute a composable commerce roadmap that drives revenue growth in this webinar with commercetools..

Build and Execute a Composable Commerce Roadmap That Drives Revenue Growth Webinar

Read More