INSIGHTS
The Personalization Playbook
How AI and data are shaping the future of fan engagement
DOWNLOAD WHITEPAPER- Whitepaper
- 10 MIN READ
- APR 14, 2025
Exclusive data: How sports industry leaders are enhancing personalization in the AI era
As competition for the attention of their fans intensifies, the way sports organizations approach personalization is evolving faster than ever. From refining established strategies to embracing innovative technologies, today’s leaders in the sports industry know better than anyone that personalized experiences are key to building deeper, more meaningful connections with their audience.
Apply Digital’s exclusive survey of 500+ sports executives and 500+ consumers offers valuable insights into how teams and leagues are leveraging personalization, the challenges they face, and where they’re focusing next. Discover what’s working, what’s not, and what other industries can learn from sports’ approach to engagement.
Key themes from the report:
50 %
of sports industry leaders will spend between $2.5 and $3.75 million USD on personalization in 2025, compared with only 23% across other industries47 %
of sports industry leaders are preparing to deploy infrastructure to allow consumers to use AI agents to transact online53 %
of sports leaders report that they believe their CDP is “definitely” robust enough to manage customer dataWhitepaper preview
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