Insights
The Future of Customer Engagement
Achieving ROI with Loyalty, Personalization and AI
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- 15 MIN READ
- Nov 15, 2024
- Lauren Milne
Chief Strategy Officer
Exclusive data: How are businesses engaging customers?
Today, many businesses are struggling to keep customers engaged. While emerging tech may provide some solutions, a truly holistic approach is needed to achieve ROI from engagement tactics. This includes leveraging tried-and-true channels including loyalty and personalization.
Apply Digital’s exclusive survey of senior leaders reveals deep insights into the challenges faced by organizations — and maps out a path for effective customer engagement.
From the report:
81 %
of senior leaders say personalization is important for customer engagement37 %
say they have implemented AI widely across their organization90 %
say their biggest challenge as a business is customers’ resistance to changeReport preview
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