News

Kraft Heinz Launches AI-Powered Platform, TasteMaker

The Apply Digital solution is driving efficiency and cost savings.

Company update
3 MIN READ
APR 29, 2025

Summary

We're excited to announce that Kraft Heinz has launched TasteMaker, an advanced AI-powered platform for generating unique and on-brand content.

TasteMaker is a custom AI-powered platform we built that allows Kraft Heinz to:

Reduce time-to-market for product innovation and marketing content;
Lower content production costs, and
Improve engagement with personalized experiences.

TasteMaker uses Google Cloud services, advanced LLMs and Kraft Heinz proprietary data to accelerate the entire product lifecycle, from concept ideation to personalized marketing content.

As a result of using TasteMaker to empower internal teams to create content, Kraft Heinz has reduced time-to-market by 80% (from 8 weeks to 8 hours) and significantly reduced content creation costs.

TasteMaker enjoys a 60% adoption rate, empowering internal Kraft Heinz teams to generate content quickly and efficiently.

TasteMaker recognized by thought leaders

TasteMaker was recognized at Google Cloud Next 2025, where Google Cloud CEO Thomas Kurian mentioned TasteMaker during his keynote speech at the event. During the event, Kraft Heinz's Head of Digital Experience and Growth, Justin Thomas, took to the stage to unveil TasteMaker to the audience.

TasteMaker was also recognized in a blog post by case study author Manuel Geitz, published by Forrester, a leading global research and advisory firm. The author writes about how Kraft Heinz is leveraging the AI-powered platform to revolutionize content creation, drive brand-aligned personalization at scale, and accelerate innovation in product design.

This recognition of our groundbreaking work on TasteMaker is an important milestone for Apply Digital. This project showcases our commitment to leveraging cutting-edge AI tools to push the envelope of what's possible for our clients, and recognizes us as a leader in the digital transformation space.

To learn more about Apply Digital solutions, contact us today.