Trabajo

AGI

Cultivando una visión digital

Foco del proyecto

Estrategia

Diseño de experiencias

Consultoría en tecnología e ingeniería

Inteligencia de datos

Ag Growth International (AGI), una empresa de agricultura de nivel global, quería evolucionar su presencia digital con un nuevo sitio web y mejores publicaciones de contenido.

The AGI Resources Hub webpage appears over a green field at a farm.

Project overview

Challenge

Develop a new website for a global agriculture company and build out new content development processes.

Solution

A modern, UX-driven site that enables quick content deployment and supports the customer journey at every step.

Technology Partners:

Key Results

An improved digital experience that drives site engagement.

+ 65 %

increase in time spent on homepage

+ 13 %

increase in site page views

Es simplemente fantástico trabajar con Apply Digital. No hay partner en el que confíe más.

David Postill SVP, AGI Digital & Global Marketing at AGI

An AGI farming tool sits in a field of crops, grain siloes are in the background.

Posicionando a AGI para el éxito en el mundo digital

Desafío

Para asegurar un alto nivel de interacción con las visitas en el sitio, AGI quería elevar su experiencia online y facilitar la gestión y lanzamiento de contenido para equipos no técnicos en el sitio web. Contactaron a Apply Digital para diseñar y entregar un nuevo sitio que pueda llevar su presencia online al siguiente nivel.

A farmer holds a tablet. Three mockups of AGI's website emerge from the tablet.

AGI's mobile website shows the different platforms for grain and feed.

Meeting customer expectations with an engaging digital experience

Solution

Delivering this digital experience required close collaboration across our disciplines. Working closely with AGI’s internal teams, we rebuilt the AGI website to create an intuitive, user-friendly experience, based on findings from customer research. The new navigation system makes it easier for customers to find the content they’re looking for, while new interactive visual elements deliver a rich and satisfying journey for users. We integrated Episerver as the native Content Management System (CMS), creating a sophisticated back-end that allows non-technical staff to deploy new content quickly and easily.