Who owns the fan relationship when someone else owns the moment?
An invite-only breakfast for leaders in sport and entertainment, minutes from the Leaders Week venue before Day Two gets underway
Request a seat- Thursday, October 8, 2026 | 09:00–11:00
- Bluebird Chelsea, 350 King's Road, London SW3 5UU
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Your Fans Have Never Been Closer. Just Not to You.
Fans are more connected than ever, but rarely directly to you. Platforms, marketplaces, and intermediaries increasingly control the moments and the data that matter.
Agentic AI gives rights holders a new opportunity to reclaim and scale direct fan engagement without compromising the authenticity your fans know and love. Over breakfast we'll share how we helped the world's leading premier basketball league reclaim fan connections across moments it doesn't own, and draw on our work with the NFL, MLS, and Disney alongside conversations with the leaders shaping what comes next. Then we open it up: a small, closed, off-the-record discussion with peers navigating the same shift.
One table, no presentations, and direct time with Ali Alkhafaji, Chief Executive Officer of APPLY, plus senior leaders from across sport, media, and entertainment.
Join us. We'd love to have you in the room.
- Hosted By: Dr. Ali Alkhafaji, CEO, APPLY
- Thursday, October 8 | 9:00 to 11:00 AM
