APPLY Welcomes Tara Catalano as Vice President, Google Cloud.

VANCOUVER, June 29, 2026 — APPLY, an Agentic Customer Experience (ACx) partner backed by Interlock Equity, today announced the appointment of Tara Catalano as Vice President, Google Cloud. In her role, Catalano will leverage her deep ecosystem connections and established field relationships to help enterprise brands across CPG, retail, sports, and media modernize their digital strategies and scale next-generation customer experiences.

Catalano is a deeply connected and highly respected leader within the Google Cloud ecosystem, bringing years of experience, strategic vision, and strong, established relationships across the Google network. Her work sits at the intersection of experience innovation and the strategic deployment of advanced AI and ML solutions to drive enterprise digital transformation.

She has a proven track record of leading successful go-to-market strategies for some of Google Cloud's most cutting-edge product lines, including Gemini Enterprise, Gemini for Customer Experience, Gemini Enterprise Agent Platform, and Generative Media. Known for her ability to navigate complex partner networks, accelerate sales cycles, and pioneer collaborative growth, her commercial and strategic impact was recognized last year when she was named a Google Cloud Partner All-Star in the Sales category.

The appointment comes as APPLY continues to expand its Agentic Customer Experience (ACx) model, a new strategic and operational framework designed to help brands adapt to a world where customer experiences are no longer static, campaign-led, or constrained by human-scale execution. APPLY defines ACx as "the discipline of building and deploying agentic intelligence systems capable of reasoning, planning, acting and adapting across the entire service of the customer experience." Google Cloud is central to APPLY's AI-native delivery infrastructure, and Catalano's appointment reflects a deepening of that partnership.

"Tara is a direct expression of where APPLY is headed," said Lauren Milne, Chief Growth & Strategy Officer at APPLY. "We've been delivering agentic customer experience as our core operating model across sports, media, retail, and CPG, with GCP at the center of that. Tara brings deep ecosystem knowledge inside Google Cloud combined with real commercial instincts in exactly the industries where we play."

Her appointment strengthens APPLY's technology leadership as the company expands its ACx capabilities across retail, consumer, sports, enterprise, and entertainment.

About APPLY

APPLY is the global Agentic Customer Experience (ACx) partner for ambitious brands across CPG, retail, sports, and media. We bring together human craft, deep domain expertise, and AI-native delivery to turn opportunity into commercial reality. As the partner of choice for brands like Arc'teryx, NFL, Lululemon, and Kraft Heinz, we connect the dots others don't see to build human experiences at agentic scale.