AI Assistant for the Next-Gen Home Cook
- CLIENT INDUSTRY: CPG
- SERVICE: AGENT DESIGN AND DEVELOPMENT
- SERVICE: AI INNOVATION
The Challenge
A leading CPG company saw a gap with Gen Z: while interested in food, 67% said they had “zero confidence” in the kitchen. They lacked the skills and a judgment-free space to learn. The client wanted an AI-powered app to help young cooks grow, build stronger consumer relationships, and naturally feature their products.
The AI Solution
We built an AI cooking assistant that gives personalized recipes, allows easy swaps, and answers cooking questions in a judgment-free way.
The Win
The AI cooking assistant became both a useful tool for Gen Z consumers and a growth engine for the brand.
Built stronger relationships with young home cooks
Gave users confidence and skills in the kitchen
Promoted products naturally through recipes
Collected cooking data for future innovation
Partner with us
Together, we can deliver innovative solutions and drive your digital change journey.