ARTIFICIAL INTELLIGENCE CASE STUDY

AI Personas That Keep Teams Aligned

  • CLIENT INDUSTRY: FINANCIAL SERVICES
  • SERVICE: END-TO-END AI ENABLEMENT

The Challenge

A financial services firm needed better user insights to guide growth. Their old research process was slow, costly, and often left unused. Static reports created misalignment across teams. They needed a dynamic, consistent way to stay user-focused.


The AI Solution

We built Synthetic Personas powered by an AI agent, combining clear UX design, fine-tuned insights, and seamless system integration — plus a dashboard to track performance and results.


The Win

The workshop turned scattered ideas into a clear, actionable plan. In just three weeks, the client went from uncertainty to confidence, aligned their AI investments, and sped up key strategic decisions.

  • Cut time and costs of traditional user research

  • Kept strategy, product, and research teams aligned

  • Provided ongoing feedback for usability testing and flows

  • Turned static reports into living, scalable tools

Partner with us

Together, we can deliver innovative solutions and drive your digital change journey.

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