Analytics & Optimization
A critical component of any growth strategy is measuring the effectiveness and efficiency of your marketing efforts and budget allocations.
Attribution and Conversion Tracking
Assess ROI across all media channels that connect the brand to potential customers.
Understand how the customer came to know about your brand and the journey they took from clickthrough to conversion.
Accurate tagging and pixel implementation to ensure all meaningful attributes are available to analytics.
Day-to-Day Optimization
Evaluate campaign effectiveness on a daily basis to steer towards target KPIs.
Frequent check-ins on all active A/B tests to stay close to learnings and push towards best-performing variants.
Tightly managed budget allocations to ensure the optimal mix is in place and opportunities are acted on with speed.
In-Depth Reporting
Weekly analysis based on defined KPIs to show clear progress toward goals and opportunity areas.
Reporting outputs customized to each business’s unique needs and nuances.
Learnings shared in collaborative ongoing meetings with insights fueling the roadmap ahead.
How we do it
One of our marketing analysts will assist in driving insights from your campaign performance and recommend where to focus your team’s effort to get the most bang for your buck.
Prioritize
Using the ICE scoring model, we prioritize the channels with the biggest impact and the lowest lift.
Launch (and Learn!)
For each initiative, we always create a control holdout group to ensure results can be accurately measured for incrementality & statistical significance.
Iterate
Ongoing execution of new tests based on performance. Testing roadmap organizes current test results and future testing opportunities.
Partner with us
Excited about analytics and reporting but not sure you have the right platforms to align with our strategy? We can help you with that too.
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Kraft Heinz TasteMaker
Learn how Apply Digital partnered with Kraft Heinz to revolutionize content creation, reduce time-to-market, and drive personalized experiences across 100+ brands.