Digital Change Masterclass
Module 1:
Framing the Business Need

Achieve buy-in by improving how you talk about change


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Created for technology and business leaders seeking to improve the digital experience of their brands

This free 45-minute module will teach you how to position your digital change plan in a way that gets senior leadership on board. Seats are limited, so sign up today.

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Real-world insights

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Digital Change Masterclass - MODULE 1

Your digital change expert for the module will be:

Matt Gould wears a light blue button up and clear-framed glasses.

Chief Commerce Officer at Apply Digital

  • 20+ years of experience with multi-million-pound digital change projects for B2B and B2C brands including IKEA, Renishaw, and The Very Group

  • On the Growth Council for the MACH Alliance

  • Executive advisor for Givenchy, Woolworths South Africa, and Laithwaites Wines

During the module, we will:

Step into the minds of your senior leaders.

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Illustrate the immediate business needs and longer-term vision of your proposed solution.

Learn how KPIs and data will support your case — and how to get them.

Register for the Digital Change Masterclass

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