Delivering 1:1 Experiences at Scale is Easier Than You Think
Ensuring your channels are dynamically synced with your CMS is a breeze — if you're using the right tools.
- Article
- 5 MIN READ
- Feb 9, 2026
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Brian BrowningVice President, Enterprise Solutions
Not long ago, the hardest part of creating personalized content experiences was the 'creating' part. Designers, photographers, motion graphics specialists and others were needed to create new assets to populate every touchpoint, from ads to emails.
Today, the point of friction has changed: GenAI can be leveraged to quickly create fresh on-brand content at scale. But getting those unique assets from a CMS to the right audience, at the right time, on the right channel? That can be a significant challenge — unless you've already got a composable back-end.
Composable tech is essential
The flexibility and adaptability of composable tech makes it the essential foundation for delivering 1:1 customer experiences. Legacy monolith systems need manual intervention to push fresh experiences from creation to CMS to audiences, taking time and using up valuable resources.
GenAI is a powerful tool for producing the massive number of creative assets needed for personalization at scale. But without automation and customer data to guide these assets through the content ecosystem to reach the right audience at the right time, content won't connect with people the way it should.
A composable backend makes it possible for companies to leverage platforms, including Contentful and Braze to create fresh assets, move to CMS and deliver real-time content updates across channels at scale. This is how brands can move beyond basic personalization into the realm of individualized experiences that are optimized to deliver results.
What is Contentful?
Contentful is a powerful content creation and distribution platform that allows you to create, personalize, and launch experiences from a single interface. With Contentful, personalization has evolved to the next level with features including AI tagline generation and content localization, creating dynamic and meaningful experiences tailored to individuals. Supported by composable architecture, brands can use Contentful to quickly generate high-volume assets and move them to CMS for distribution.
What is Braze?
Braze is a customer engagement platform that unifies messaging channels with real-time customer data to add context to every interaction. Braze makes it easy to deliver CMS content across channels, understand what's working, where improvements can be made, and how best to guide customers on their unique journey.
Accelerating growth with data and automation
By combining the power of Braze and Contentful with composable architecture, brands can quickly generate the content they need and use their customer data to inform 1:1 experiences that convert. In this flow, changes made to content in a dedicated CMS are pushed instantly to ensure audiences get the latest optimized content tailored to their interests. Having a single source of truth from approval to activation allows companies to achieve reach on a global scale, without growing their teams.
Since our founding, Apply Digital has championed both composable technology and GenAI, which we've used to help top global brands deliver groundbreaking, brand-safe 1:1 experiences. Platforms such as TasteMaker are trained on client documentation and legal guidelines, only bringing in humans to review when necessary to be sure content reflects brand values.
For companies that want to see real results from engagement efforts, a composable foundation paired with customer data and automation tools are must-haves.
Ready to elevate your content experiences and truly connect with your audiences? Contact our expert team today.