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5 Ways to Cut Through Uncertainty About Composable Tech

Find out how to build support for composable technology in your organization.

  • Article
  • 5 MIN READ
  • Oct 5, 2022
Alison Hawkyard
Alison Hawkyard

Vice President, Business Development, North America

Felipe Silberstein
Felipe Silberstein

Head of Platform Strategy

5 ways uncertainty


In this life, the only thing that is constant is change — and this is especially true for technology. But while the pace of technology advances has only accelerated since the beginning of the pandemic, the end goal for companies remains the same: to deliver value through digital experiences. The real difference now is customer expectations — they want a consistent, connected, and personalized experience across multi (omni) channels, and they want it now. 

In order to adapt and deliver improved digital experience platforms (DXP), companies need to find a solution that gives them agility, speed, and simplified ways of working. For many, monolith tech no longer cuts it.

The good news is that composable technology enables companies to create a stack in which every component is pluggable, scalable, and replaceable. Composable tech also supports revenue growth by enabling frictionless experiences: Forbes shared that tech execs who view their organizations as 'highly modular and adaptable' expected revenue to grow more than those who didn’t see their business as adaptable. 

Cut through MACH uncertainty: 'Start with why'

What’s your 'why?' There are usually two reasons why teams choose to transition from monolith to composable tech:

  1. Teams need better tech processes and the independence to create and update content. They’re tired of taking too long to get to market, and they want to make better use of their IT budgets (less maintaining, more innovating).

  2. There’s a natural fallout of not having a fast time to market. Businesses who aren’t able to adapt and quickly deliver customer experience improvements are being left behind. 

So why hasn't everyone future-proofed their business and switched to composable technology? Well, more and more companies are, and they’re experiencing ROIs from their increased agility and speed. The ability to personalize experiences, the reduced vendor lock-in, and the increase in team product ownership, can help team morale and staff retention, too. 

Get buy-in for composable tech

But there's often confusion and uncertainty around going composable — it’s still considered to be new technology. In fact, a third of decision-makers are unclear about the trade-off between the initial investment and long-term benefits of moving to composable architecture. This uncertainty can include questions around how to get buy-in for the transition, change management, tech costs, and ROI.

Here's the good news: we're here to help. Apply Digital partners with enterprise companies across a variety of industries who are navigating digital transformation. Many of you experience similar pain points around getting team buy-in to move to composable. We’re going to cut through the uncertainty and break these down.

1. Transform the way you work

“How can we make it easier and more efficient for internal teams to improve our company’s digital experience platform (DXP)?”

2. Activate Omnichannel experiences

“How can we create a faster, consistent and agile DXP that’s easy to replace? Which are the best channels to integrate?”

3. Create a personal relationship with your customer

“How can we store clean consumer profiles in a central system and create the foundations for personalized campaigns and a loyalty rewards program?”

4. Increase probability of launch success

“How can we leverage data about consumer behavior and their pain points to reduce friction and improve consumer UX?"

5. Don’t fear the pivot

“How can we be agile to customer needs and support our growing business needs?”

Composable delivers more

We can’t predict the future, but MACH will position companies better adapt and evolve to lead.  

Remember, while monolith tech might give the feeling of 'safety' in that 'everything I need is all here,' there are real costs of not moving to composable architecture that are also worth exploring. 

If you need more resources to make your case, check out:

We love partnering to solve problems. If you have any questions, are curious to explore solutions, or just want to have a conversation, reach out to us at hello@applydigital.com and let’s connect.

Co-written by Sasha Speranzini

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Together, we can deliver innovative solutions and drive your digital change journey.

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