Don't count experience out, especially not now. CX is retail's sharpest edge—Here’s why.

First off, let’s set the scene with a bit of background. For those who are unaware, the De Minimis provision, which allowed packages under $800 to be imported to the States duty-free, has been abolished via executive order. The intention was to help U.S. retailers from getting undercut by cheaper imported goods, a development which may initially feel positive. But for many retailers, the news is far more complex and even a tad unsettling, because it means the days of competing purely on price are behind us. 

And now that the price-point playing field just became a lot more even, what’s a retailer to do? If price alone isn’t how you separate yourself from competitors, how do you stand out to consumers, now? How do you differentiate with the immediate in mind?