How to Use AI to Craft an Authentic and Profitable Customer Journey
Uncover how AI can help enhance and personalize experiences.
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Learning outcomes
On May 8, we partnered with CommerceNext and BigCommerce to present the “How to Use AI to Craft an Authentic and Profitable Customer Journey” live webinar.
This event brought together Apply Digital’s Chief Commerce Officer Matt Gould and leading voices from the eCommerce, retail, fashion, and beauty sectors, including Ann Marie Ippoliti at Michael Kors, Michelle Pacynski at Ulta Beauty, Hani Batla at Adorama Inc. and Meghan Stabler at BigCommerce. In this webinar, we explored how:
AI can enhance CX through personalization and loyalty
Get to know your customer by making sure you have high-quality data collection processes in place. Avoid the ‘garbage in, garbage out’ problem.
AI can improve internal processes and productivity
Invest in ensuring all employees learn how to write effective prompts, while leveling up understanding of AI across the business.
To protect ourselves against the inherent risks of AI
Invest early in AI, start small, and test and learn as you go. Build up the surface area of your AI implementations over time.
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