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Apply Digital Wins BigCommerce Awards for Headless Implementation and Delivery Excellence

The awards are for work completed with our clients Brompton Bicycle and White Stuff.

  • Company update
  • 3 MIN READ
  • Apr 26, 2024
Photo of BigCommerce award and Apply Digital logo

We’re thrilled to announce that Apply Digital has won not one, but two BigCommerce awards in the Headless and Delivery Excellence categories!

In the Headless category, we won the award for delivering a fresh Headless composable stack for Brompton Bicycle that leverages Bloomreach CMS. Brompton’s monolith platform was inflexible and slow, making it extremely time-consuming to push content updates, including new Product Listing Pages and Product Description Pages. The new composable stack enables Brompton to push content updates live immediately, rather than days or weeks. 

The results are impressive: The end-to-end customer journey on the Brompton site is now 500% faster, among other performance improvements. 

“We could not have asked for a better partner in Apply Digital,” said David Tidy, Digital Product Manager, Brompton Bicycle. “The D2C channel is key to Brompton’s growth, as is our international growth through D2C. Apply Digital delivered multiple international sites on-time and on-budget — US, UK, Singapore, and multiple European sites — and each went flawlessly. They have made our jobs easier, and have implemented the right tech to hit our own yearly growth targets. Congrats team! Very well deserved on the award.”

We also won the BigCommerce award for Delivery Excellence for our work with White Stuff. This award goes to agency partners with 2+ years in the BigCommerce Program that consistently demonstrate an ability to launch client sites on time and on budget, in a way that delights customers and leads to desired business outcomes.

White Stuff was using a legacy eCommerce platform  that required costly system upgrades. The platform also suffered from slow page loading times of up to eight seconds during the customer journey.

After project discovery and planning, Apply Digital was engaged to deliver a new composable platform within a 9-month timeframe. Working closely with the White Stuff team, we delivered the new platform and achieved all scope requirements within the timeline, and on budget. 

These award-winning projects for Brompton Bicycle and White Stuff are representative of our long-standing relationship with BigCommerce and our deep understanding of their leading eCommerce solution. 

“I am immensely proud of the Apply Digital teams that successfully launched the Brompton and White Stuff websites on the BigCommerce platform,” said Adam Wilson, Director of eCommerce, Apply Digital. “These projects exemplify effective composability, seamlessly integrating BigCommerce, Alokai (previously Vue Storefront), Bloomreach/Amplience, and Algolia/Constructor. It’s a fantastic beginning for both the Brompton and White Stuff teams as they embark on their composable journey.”

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