Rabiya Samji

Head of UX

Rabiya Samji Headshot

As Head of UX, Rabiya Samji has built her career on translating user insights into opportunities and solutions. She provides strategic and tactical leadership to a team of user experience designers and researchers to ensure that final products deliver on the needs of both clients and customers.

Previously, Rabiya led and built the first in-house user experience research practice at Canada Post and played a pivotal role in the digital transformation of their many customer and business-facing products. She has consulted for clients including, but not limited to, TD, RBC, BMO, SunLife, Great-West Life, Rogers, CBC, and Ecobee, and has spoken at a number of key design industry events.

Born and raised in Montreal, Rabiya considers herself a poutine snob. When she's not working, she's evaluating real estate investments using the Canadian Mortgage App.