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EXAMPLE: To meet new challenges either created or exposed by COVID-19, many partnerships were established, with Moderna notably teaming up with Apply Digital.

“At the beginning, Moderna's main request of Apply Digital was to educate consumers and healthcare professionals on the mRNA platform’s capabilities. But as the pandemic extended, so did our mandate,” explains Frank Pedersen, Managing Director at Apply Digital.

“We supported the transformation of Moderna from a pre-commercial biotech company, through to a leading global, digitally-enabled commercial organisation, and we did that in a few different ways,” says Pedersen. “We took our methodology, rooted in a deep understanding of customers and their needs, and delved into Moderna's main target audiences. The insights from that work informed the direction we took to design and build a number of digital products and experiences.”



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Apply Digital brought a balanced perspective, combining healthcare subject matter expertise with out of category experience and insight. Apply Digital partnered with Moderna to architect a digital technology infrastructure according to ‘MACH principles’ – Microservices, API-first, Cloud-native, Headless – future-proofing a scalable digital ecosystem.