EXCLUSIVE DINNER

You’ve Earned the Fandom. Now Build the System

Join senior consumer brand leaders for an intimate evening exploring how to build the systems to turn campaign spikes into lasting fandom

May 14, 2026
6:30PM, GMT
The Ivy Asia, Mayfair, 8-10 N Audley St, London, UK

Image of the Ivy Asia, Mayfair in London

Turning Fandom Into an Always-On Advantage

You’ve already achieved what most brands dream of: a community that loves your products and what you stand for. Fans who show up, speak out, and stay engaged.

But fandom without structure fades fast. It can peak with one influencer post or cultural collab, but go quiet between moments, leaving untapped value every single day.

The brands winning right now aren’t just generating attention, they’re capturing it. They’ve built the systems to scale and elevate how they connect with fans. Not just when something new drops, but all year round.

And as planning season kicks off, there’s no better time to learn from their approach.

What you'll learn:

How to move beyond one-off campaign moments and build an operating system that compounds fandom over time.

How to harness AI to scale content and communication without losing the authenticity your fans fell in love with.

Why the most loyal fans respond to feeling genuinely seen and how to deliver that without defaulting to discounts.

About the venue

The Ivy Asia, Mayfair

Experience authentic Asian-inspired dining in a setting that beautifully blends tradition and innovation, the perfect backdrop for strategic conversation and networking.