The Fandom Advantage
Join Sports and Consumer brand leaders to exchange learnings for long-term success in creating true fandom
REGISTER NOW- Nov 06, 2025
- 6:15PM, GMT
- The Ivy Asia, Mayfair, 8-10 N Audley St, London, UK
What Brands Can Learn From The Sports Playbook
Despite massive investments, brands continue to lag behind sports in creating deep fandom. Spikes from sponsorships, influencers, and collaborations are fleeting, but sports prove that lasting fandom comes from building ecosystems.
Our latest research reveals brands face a fandom gap (vs sports). Importantly, these fandom behaviours are as powerful for consumer brands as they are sports and in some cases, even stronger. But brands can learn from the sports playbook of fandom on how to nurture long-term relationships with fans.
What you'll learn:
How consumer brands can nurture rituals and emotional investment to create lifetime fandom, inspired by sports playbooks.
How Apply Digital builds digital ecosystems for the world’s biggest sports leagues and how these approaches can transform consumer brands.
Why sports prove fandom is built on multiple drivers delivered simultaneously, and how consumer brands can adopt the six key plays to build thriving digital ecosystems.
About the venue
The Ivy Asia, Mayfair
Experience authentic Asian-inspired dining in a setting that beautifully blends tradition and innovation—the perfect backdrop for strategic conversation and networking.
Register Now
Discover how to turn passionate fans into loyal lifelong supporters:
