Work

Bancolombia

Leveraging the full potential of composable

Project Focus

Business Strategy

Tech Advisory and Engineering

Brand and Experience

Bancolombia is a leading financial group operating in Colombia, Panama, Guatemala, El Salvador and the US. With more than 150 years of experience, Bancolombia provides access to financial and non-financial solutions for individuals, entrepreneurs, companies, and institutions.

Project overview

Challenge

The Bancolombia team wanted to maximize their headless platform’s potential while connecting with diverse customer segments and expanding their digital portfolio.

Solution

In collaboration with Bancolombia, Apply Digital built a scalable, optimized content platform using modular design and a headless CMS. This solution ensures flexibility for non-technical teams and a consistent, omnichannel brand experience for customers.

Technology Partners:

Key Results

A secure, robust platform that allows for excellent time-to-market and a solid foundation that paves the way for sites across the Cibest holding to grow. Teams are now positioned to develop and implement strategic and tactical business objectives at top speed with a new way to operate content.

200

unified pages

+ 51 %

increase in page download speed

We are so happy about the level of collaboration we have achieved with Apply Digital. They are much more than providers — they are a true partner and have helped us throughout the process. They were able to adapt easily to our ways of working and company goals, and we have pulled off incredible results together.

Líder de Línea de Conocimiento at Bancolombia

Leveraging composable to create brand consistency and customer engagement in every segment

Challenge

Although highly skilled, Bancolombia’s team lacked the level of technological expertise required to take full advantage of their new composable platform.

The team needed experts to help guide them through the digital transformation process, audit their existing technology and processes, and provide a clear roadmap to success.

As a financial entity in a highly regulated sector, it was crucial for Apply Digital to create a clear internal governance structure for Bancolombia, whose team ensured the utmost security every step of the way.

A unified approach to upskill their team and future-proof their platform

Solution

Apply Digital and Bancolombia worked together as one team to build an Atomic Design platform that will enable omnichannel brand consistency, engagement, scalability, and optimization across regions and sectors.

Adapting to highly regulated security practices, the team leveraged Contentful's full potential to create a complete asset library, maintaining consistent design across all existing and future pages and unifying more than 200 pages of content on the site.

Apply Digital implemented composable and modular design best practices with React, leveraging component reutilization for future growth. The teams also established a clear and secure internal governance, enabling a seamless transition for Bancolombia.

Additionally, Apply Digital taught the Bancolombia team how to operate and continually evolve the platform. Less-technical teams like marketing can manage content design and publishing while using tools like Google Tag Manager to track campaigns and ROI — empowering them to better understand customer behavior and continuously improve the user experience.