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Justin Thomas’ Keynote at Contentful’s Storyline: New York
In this webinar, Justin Thomas, Head of Digital Experience at Kraft Heinz, explains how the company used digital change to embrace storytelling.
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Learning outcomes
Wondering how to evolve your business into a storytelling organization? Watch this webinar to learn how to:
Engage your customers where they are
Digital channels offer the opportunity to create 360-degree brand experiences. Find out how to leverage storytelling in an omnichannel way.
Build a strong brand character
No two brands are the same—nor should they be. Learn how to evoke your true brand voice in a way that connects with customers.
Know your audience
Knowing who your customers are and what they want is key to the success of any business. Discover the tools you need to truly understand your customer.
Featured expert
Head of Digital Experience, Kraft Heinz
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