Cultivating a Digital Vision

Industry Agriculture
A phone showing the Grain page on the AGI website
A phone showing the seed page on the AGI website
AGI Logo


Canadian Marketing Awards 2019 logo
AVA Digital Awards Logo Case Study


The challenge

With its spirited expansion in recent years, global agricultural company Ag Growth International (AGI) had far outgrown its digital presence. Tasked with developing a new website, we united the company’s enterprise marketing vision with a powerful, new content management system and a consistent, company-wide content development process.

A picture showing the AGI website on phone, laptop, and tablet


Customer informed design

Apply Digital rebuilt the AGI website with an intuitive information architecture based on findings from a customer journey mapping exercise. This made it much easier for visitors to navigate to specific website areas. New interactive visual elements and content invited users to explore the AGI website. With Episerver as the CMS, a framework of sophisticated and malleable content architecture was deployed ensuring non-tech savvy authors could add content with ease.

Icons for 6 different types of grain types
AGI website on a tablet showing the Grain's page
UI designs of the AGI website


Within two months of launching, the new website saw a significant increase in traffic and performance:



increase in page views



Engagements with the 3D model experience



increase in time spent on the home page



reduction in bounce rate on mobile