With its spirited expansion in recent years, global agricultural company Ag Growth International (AGI) had far outgrown its digital presence. Tasked with developing a new website, we united the company’s enterprise marketing vision with a powerful, new content management system and a consistent, company-wide content development process.
Cultivating a Digital Vision
Customer informed design
Apply Digital rebuilt the AGI website with an intuitive information architecture based on findings from a customer journey mapping exercise. This made it much easier for visitors to navigate to specific website areas. New interactive visual elements and content invited users to explore the AGI website. With Episerver as the CMS, a framework of sophisticated and malleable content architecture was deployed ensuring non-tech savvy authors could add content with ease.
Within two months of launching, the new website saw a significant increase in traffic and performance:
increase in page views
Engagements with the 3D model experience
increase in time spent on the home page
reduction in bounce rate on mobile