Representing 96% of Bolivian Coca-Cola's sales and 37% in neighboring Chile, Coca-Cola Embonor has further expanded their market reach by implementing a dynamic app to improve B2B workflow and sales, even in low connectivity areas. Designed and developed in 2019 by the Apply Digital team, this android app harnesses API technology to bridge communication between the app's front-end and Coca-Cola Embonor’s existing legacy system.
This app also helped tackle another unexpected challenge — the changing market demands of the COVID-19 pandemic. Coca-Cola Embonor was forced to pivot quickly as their sales teams found themselves unable to visit retailers in person and customers could not go to their local shops to pick up a bottle of their favorite beverage. Again, they turned to the digital space for a solution, and the app developed in 2019 became our foundational building block for future solutions.