Work
Atlassian
A modern CMS for a project management software leader
Project Focus
Experience design
Tech advisory and engineering
A global leader in project management software, Atlassian provides cutting-edge tools to over 260,000 customers worldwide.
Project overview
Challenge
Faced with a CMS that was difficult to scale and a slow content publishing process, Atlassian wanted to move their content management to a fresh platform. The new CMS would need to support multiple authors and the ability to scale.
Solution
A modern, scalable CMS based on atomic design principles that supports multiple authors and cohesive editing. Plus a refreshed web governance guide for internal teams.
Technology Partners:
Key Results
A successful launch, followed by positive feedback, and plans to deploy the same solution across other Atlassian sites.
5 min
time to market vs 3 months previouslyTransition an enterprise-level company to a modern composable CMS
Challenge
Atlassian wanted to transition from an outdated legacy CMS to a modern content platform. They reached out to Apply Digital to design and build a flexible CMS built with composable tech elements.
The company needed a fresh CMS that would scale easily over time, support multiple content authors, and offer a simplified editing and publishing process. Updated web and content governance guidelines were also required.
A flexible, scalable CMS to support a robust content publishing operation
Solution
Working closely with the Atlassian team, our Content, Design, and Development teams designed a new content model for the company’s sites using Contentful's CMS.
We leveraged an atomic design approach to ensure the platform would be highly scalable over time. We also built the new system to support easy editing across multiple authors, and provide a consistent look and feel across all new content pages.
Apply Digital also delivered an updated guide for web governance and content management best practices.
More conversions, deeper engagement, and new revenue streams
Results
The new CMS was successfully launched and the Atlassian team was impressed with the process and final result. The new CMS has been met with positive feedback, and the company plans to deploy the same approach to more of their sites over time.
5 min
time to market vs 3 months previously
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