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Dr. Barbara Sturm

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Personalizing skincare online

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Project Focus

Tech advisory and engineering

Managed Services

Dr. Barbara Sturm offers luxury skincare products with highly personalized ingredients, selling to discerning clientele across the UK, Germany, and the United States. With their growing online presence, the brand looked to improve their customer experience.

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screenshot of the dr barbara sturm website on a tablet

Project overview


Dr. Barbara Sturm wanted to optimize their digital presence to create memorable, personalized user experiences that convert.


An enhanced UX with personalized routines and product recommendations, subscription selling, and improved data analytics.

Technology Partners:

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Key Results

Increase in site conversion rate, improved user engagement, and creation of new revenue streams.

61 %

click-to-conversion rate from category pages

8.5 x

search per session value, compared to non-search traffic

Creating a personalized experience that converts


Dr. Barbara Sturm wanted to enhance and elevate their brand’s digital experience. The goal was to engage and delight their users with personalized experiences that satisfied unique needs, while driving sales. The brand also wanted to create new revenue streams.

screenshot of the dr barbara sturm website on mobile
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dr barbara sturm personalized skincare routine
multiple mobile phone screens showing the personalized skincare tool process

Improved UX that delivers an engaging journey for every visitor


Working closely with Dr. Barbara Sturm, our cross-functional teams designed and built a custom skincare Routine Finder to allow site visitors to discover and buy the products best suited to them. We also implemented a subscription selling tool, creating an easy way for the brand’s customers — including celebrity clientele — to ensure a continual supply of their favorite products.

More conversions, deeper engagement, and new revenue streams


Site users deeply engaged with the skincare Routine Finder, and were more likely to purchase after using the tool than visitors who did not use the tool. Conversions increased, and a new revenue stream was launched with subscription selling, creating more value for the brand’s high-profile customers. Enhanced data analytics capabilities give Dr. Barbara Sturm valuable insights into customer behavior.

61 %

click-to-conversion rate from category pages

8.5 x

search per session value, compared to non-search traffic
screenshot of the dr barbara sturm website showing multiple products
woman applying facial cream beside a smartphone screen of the product
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Thomas Pink

+ 180 %

increase in average order value
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