Work
Kraft Heinz TasteMaker
Revolutionizing brand innovation with Gen AI
Project Focus
Brand and Experience
Artificial Intelligence
Product Development
Data Intelligence
Marketing Services
With over 36,000 employees and 100+ brands, Kraft Heinz is one of the most recognized names in the global consumer packaged goods (CPG) industry.
Project overview
Coverage
TasteMaker was featured in:
Challenge
Kraft Heinz needed to keep up with growing consumer demand for personalization at scale and faster product innovation. Success meant reducing time-to-market and production costs, all while maintaining brand consistency and data security.
Solution
Apply Digital built TasteMaker — a secure, AI-powered platform designed to spark innovation and scale content, fast. With a customized suite of applications for Kraft Heinz’s business needs, TasteMaker enables Research and Development (R&D) teams to launch product ideas faster and empowers marketers to deliver high-volume, on-brand content in record time.
Platform & Technology:
Key Results
An innovative, secure, and effective solution to product design generation and on-brand content development:
8 hrs
from 8 weeks in new product concept launch time-to-marketIt’s phenomenal to see how the right technology in the right hands can accelerate and augment ever-pressing resource constraints. We can leverage this technology to create more engaging personalized content at scale, reduce costs, and time-to-market for product concepts, while maintaining brand consistency and data security.
Meeting the pace of change: transforming creative processes for innovation, efficiency, and cost reduction
Challenge
Kraft Heinz’s traditional content and design processes needed to keep pace with consumer demands for new product innovation from their favorite brands, and growing demand for content that resonates with their personal preferences. Slower cycles across 100+ brands meant risked missing consumer and business opportunities, outdated campaigns, and a lack of engagement with new client segments. The company needed a faster and more cost-effective way to innovate for the digital age.
A revolutionary, Gen AI-powered solution for rapid innovation and savings
Solution
Apply Digital and Kraft Heinz leveraged Google’s Vertex AI, retrieval augmented generation (RAG), and Kraft Heinz’s proprietary data to develop TasteMaker: a secure, promptless AI solution built to meet marketers where they are. No prompt engineering required. Just intuitive, intelligent tools that reflect the brand’s strategy and voice. TasteMaker leverages Google's advanced AI models, including Gemini, Veo for video, and Imagen for high-quality image creation to deliver an unparalleled creative workflow.
With TasteMaker, teams can generate fully-formed creative concepts, analyze content in real-time for brand alignment, and produce channel-ready assets, all without writing a single prompt. It’s a radical shift in how creativity happens: faster time-to-market, dramatically reduced agency costs, and greater control over IP, secured through Google Vertex AI to ensure the utmost protection for such critical IP.
From weeks to hours: unlocking speed, scale, and savings
Results
This innovative, effective solution to product design generation and content development has resulted in massive positive change. In addition to a strong company adoption rate and thousands of hours of R&D and Innovation team saved in Q1 alone, the use of TasteMaker has driven impact:
8 hrs
from 8 weeks in new product concept launch time-to-marketCoverage
Read about TasteMaker being featured in:
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