FEMSA, a multi-sector pharmacy leader in Chile, Ecuador, Colombia, and Mexico, lacked the digital capacity to innovate and create modern storefront experiences for their brands — Cruz Verde, Fybeca, and Yza — due to their inflexible monolithic technology ecosystem. This limited their autonomy to update their own website content in a timely manner. Because of bulky approval flows involving an external agency, content updates could take up to 48 hours.
While adhering to the conditions of their locked-in contract with their back-end technology partner Salesforce, FEMSA aimed to improve their digital storefronts and transform the way they manage their content. In 2020, we began our collaboration with FEMSA’s team to develop a unified, easy-to-use digital ecosystem that would allow them to innovate and excel in the commerce space.