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Revolutionizing digital healthcare

Bupa logo in blue.

Project Focus

Experience design

Tech advisory and engineering

International healthcare giant Bupa wanted to strengthen their digital presence and keep up with the huge demand in online shopping by providing localized user experiences for their Chilean customers.

BUPA overview
BUPA project overview

Project overview


Bupa wanted to personalize the digital experience for their customers, while ensuring content was consistent with the brand’s localization strategy.


A composable stack to create a frictionless customer journey, guiding users from discovery to purchase with personalization and localized content.

Technology Partners:

Contentful logo in dark grey. Commerce Layer logo in dark grey.

Key Results

A unified digital presence, faster turnaround times for content updates, and a more-flexible backend that can scale as needed.

13 %

increase in revenue

Today, we can launch a new product for our insurance commerce in just one week, as every component is already built: the templates, the structure, and the shopping cart logic are all there.

Jean Staig Limidoro Former Head of Digital Experience & Performance at Bupa Chile

Creating personalized experiences to guide users from discovery to purchase


Bupa needed to unify their brand experience across three of their leading Chilean brands to make it easy for users to find what they want, when they want it. The brand also wanted to improve their digital presence through personalization and a content localization strategy.

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BUPA solution

Unifying the digital presence with personalization


Working across disciplines — and countries — we introduced the Bupa team to atomic design, laying the foundation for future upgrades and expansions. Using the powerful capabilities of Contentful and Commerce Layer, we unified three of Bupa’s digital properties into a single flagship presence, and centralized brand messaging and visuals to create a consistent, seamless user journey.

Positioning for future growth with a composable solution


Bupa’s unified digital presence and future-ready composable backend allows the brand to deliver consistent, conversion-optimized experiences, no matter where in the world they deploy. As a result, Bupa is the first company in Chile to offer unique insurance products entirely from an online platform, making it easy for patients to get the coverage they need.

13 %

increase in revenue
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