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Creating a global digital storefront experience

FEMSA Logo Full

Project Focus

Tech advisory and engineering

FEMSA, a multi-sector healthcare leader, operates small and medium-sized pharmacy chains across Latin America. With the aim of meeting the health needs of consumers efficiently and fairly, streamlining their digital experience was a must.

FEMSA Company Overview
FEMSA Project Overview

Project overview


FEMSA wanted to modernize the digital experience of their pharmacy brand and enable faster turnaround for internal website content updates.


A modern, mobile-friendly front-end that allows for rapid content delivery across platforms.

Technology Partners:

Contentful logo in dark grey.

Key Results

Dramatic increase in conversion rates and orders, impressive reduction in site load time, and faster rollout of new storefronts.

- 700 %

reduction in page load times

+ 66 %

conversion rate (Cyber Day)

We were able to design a unique customer experience, differentiating us from competitors and upgrading our customer management. All without having to change the core of the eCommerce.

Cristobal Molina Chief of Digital Innovation at Socofar Latam

Unify multiple legacy storefronts into a single, modern digital experience


FEMSA lacked the capacity to create modern eCommerce experiences for their customers. A monolithic back-end kept page load times high and the pace of content updates slow. The brand needed a flexible solution to deliver mobile-friendly experiences at scale.

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FEMSA Solution

A flexible front-end that delights customers and makes site updates simple


Collaborating closely with FEMSA, we worked cross-functionally to build a unified, mobile-friendly storefront that their internal teams can easily update. By using AWS middleware to bridge the gap between their legacy Salesforce system and the new, customizable front-end, we created a scalable solution that can grow with the company and deliver memorable shopping experiences for customers.

A modern, scalable digital platform that performs and converts


The new FEMSA front-end experience delivers engaging experiences that have led to higher conversion rates, more orders, and improved page load times. By leveraging a flexible front-end that works with the company’s legacy Salesforce platform, we’ve brought the customer experience into the future, while making it easy to quickly update site content.

Customers responded to the updates with dramatic improvements in revenue for October 2022 Cyber Day in Chile compared to the same event in May 2022:

- 700 %

reduction in page load times

- 66 %

reduction in time to build new storefronts

+ 55 %

sales (Cyber Day)

+ 50 %

orders fulfilled (Cyber Day)

+ 66 %

conversion rate (Cyber Day)
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