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A football player about to kick the football. He emerges out of a phone mockup.

Betting on AI

PLLAY logo in black and red.

Project Focus

Strategy and research

Experience design

Tech advisory and engineering

PLLAY focuses on creating dynamic and disruptive solutions for the gaming world and wanted to bring AI, betting, and data together to form a powerful video game wager platform.

A football player runs with the ball.
PLLAY's mobile app shows their profile information.

Project overview


PLLAY wanted to grow the video game wager space with authoritative decision-making and reliable payout processing.


An innovative AI-powered app that allows players to set up matches, make wagers, chat with other players, and receive payouts.

Technology Partners:

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Key Results

Over 100k app users delivering a 4x level of game engagement compared to games that do not use PLLAY wagering.

100 k

new and regular users

4 x

engagement for games using PLLAY

We’ve created a great solution that rivals any we’ve seen in the space today, and we couldn’t have done it without the expertise and imagination of Apply Digital’s team.

Shawn Gunn FMR. CEO at PLLAY
Screens from the PLLAY mobile app.

Create a new way to play, wager, and get paid in the competitive gaming space


PLLAY sought to create a new business model that would bring much-needed authority and reliability to the competitive gaming sector. They provided us with desired product features, but no specific design requirements — music to our creative ears.

Screens from the PLLAY platform show the company rules and the different game event dates.
PLLAY's coins.
A myriad of sports athletes, from football to basketball to soccer, appear together.

Developing a multi-year platform strategy and roadmap


This work brought together all of our disciplines, with strategists helping to define the framework, creatives wireframing and designing the user experience, and technical experts bringing it to life with innovative tools.

Implementing a composable approach and AI tools, we built the PLLAY app from the user perspective. By leveraging computer vision to immediately determine winners of game matches, the app acts as a decision-making authority. The PLLAY app also allows players to make legal wagers, engage in chats, and collect payouts, enhancing the competitive gaming experience at every step.

A pair of hands hold an game controller.

Committed users, increased engagement, and a better gaming and wagering experience


Over 100k gamers have downloaded the PLLAY app to date, and games that use the app have seen a 4x increase in engagement. Players using the app enjoy a simplified payout process and the peace of mind of full legal compliance.

100 k

new and regular users

4 x

engagement for games using PLLAY wagering

$ 45

average jackpot

$ 25

average wager size per player
The PLLAY app and a game controller appear side by side. Illustrated colorful player icons are on the left.
The PLLAY app shows the user's match list. Images from popular sports and head-to-head games are shown.
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+ 39 %

in sales conversions
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